"If you want to understand people, ask for their stories. Listen long enough, and you learn not only the events of their lives, but their sources of meaning, what they value, what they most want. The late media scholar George Gerbner said, 'We experience the world through stories. Whoever tells the stories of a culture defines the terms, the agenda, and the common issues we face. It used to be the parent, the school, the church, the community. Now it's a handful of global conglomerates that have nothing to tell, but a great deal to sell.'"